Aerial imagery and data for 95% of the Australian population
Sep 2023
During the year, we hit our target to cover 95% of Australia’s population with high-resolution vertical imagery and AI data layers.
Sep 2023
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Nearmap now provides a market-leading view of the largest high-resolution aerial imagery capture of the Australian population.
In a previous blog about our planned 2023 financial year (FY23) capture program, we shared some bold goals about our plan to cover up to 95% of Australia’s population.
Bold goals need adventurous teams, and our Geospatial Content Operations team – the crew responsible for planning and implementing our complex flight programs – more-than stepped-up to the challenge.
In FY23, we hit our target to cover 95% of Australia’s population with high-resolution vertical imagery and AI data layers.
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To help achieve this, we captured more than 80 new survey areas covering 22,800+ square kilometres (km2) – with current, high-resolution 2D vertical imagery and AI data layers.
By providing Nearmap content to customers in new areas, this means they will likely see a carbon-footprint decrease due to lower fuel consumption, and by completing remote site inspections instead of staff travelling to those locations. This cuts CO2 emissions, helping our customers make better use of staff resources to focus on their business growth and spend less time travelling.
The short video below shows some of the new areas surveyed in FY23.
By boosting our FY23 coverage to 95% of the population, we provide a market-leading high-resolution view of our cities, towns and regions – and the buildings, structures, assets and infrastructure within.
We’re hearing from many of our customers – from large organisations to government departments and small businesses – about how this expanded coverage and data will be useful in their day-to-day work. And we’d love to hear about your story, too! (Nearmap customer stories are among the most-read pages on our website.)
“In my line of work, Nearmap is an essential tool to perform my job with updated aerial views. I manage primary response crews attending maintenance and repair works so being able to supply more recent mapping is crucial.”
Utilities Network Maintenance Customer)
To capture 95% of Australia’s population, our Geospatial Content Operations Team faced several challenges.
“Several is putting it lightly,” said our Senior Director of Geospatial Content Operations, M’Shenda Turner. “Factors including poor weather conditions (rain, rain, then more rain…), air traffic and flight scheduling delays impacted some of our planned captures. Yet we persevered and delivered on our goal to capture 95% of the population. We’re realistically positive about our FY24 capture targets.” said M’Shenda.
Over the last financial year, insurers and event responders benefited from 27 Nearmap ImpactResponse surveys published (26 flood events and one hailstorm) covering a total of 4,690 sq km.
Our Geospatial Content Operations team attentively monitors the nationwide situation, ready to deploy our proprietary HyperCamera technology to the skies as soon as possible after major disaster events.
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“The most up to date and accurate information possible, with such great coverage of our country. Saves us so much in unnecessary site visits as we can assess context aerially much better than walking around the boundaries of a site.”
Town Planning Customer,So what will the financial year ahead hold? Targets include increasing the Nearmap premium content types footprint – Nearmap 3D, Oblique imagery, Terrain Data, Point Cloud and True Ortho – to increase coverage from 77% to 88% of Australia’s population.
The video below was created using a Nearmap 3D reality model of the 2023 Sunshine Coast marathon route.
We will continue working hard to bring you Australia’s highest frequency aerial capture program with the largest premium content footprint, and the most comprehensive, most frequently updated AI data layers.