A new era of innovation and growth
Aug 2024
Andy Watt, CEOGet familiar with the newly-supercharged brand with Nearmap CEO, Andy Watt.
Aug 2024
Andy Watt, CEO)
Since the humble beginnings of Nearmap in Perth almost two decades ago, we’ve established ourselves as the global leader in location intelligence and aerial imagery solutions. We have now reached another significant milestone in our journey. I am excited to share with you a refreshed brand direction that reflects our commitment to innovation, customer success, and reliable full-stack solutions.
We have been a pioneer in the location intelligence industry, capturing wide-scale urban areas in the United States, Canada, Australia, and New Zealand several times each year, making content instantly available in the cloud via web app or API integration. We are a full-stack location intelligence provider, delivering imagery, insights, and answers to our customers. We help them see the truth on the ground, understand the changes that matter, and act with confidence.
That’s why we have refreshed our brand to reflect our focus on customer-oriented solutions and the high standards of precision our customers trust and expect. Our new brand identity is more than just a logo or a colour scheme. It is a visual expression of who we are, what we stand for, and how we deliver value to our customers.
More importantly, it is also a recognition of the significant strategic changes we have undergone in the past year, including the acquisition by Thoma Bravo and our subsequent acquisition of Betterview, a property intelligence company.
These strategic moves have broadened our horizons and enhanced our suite of solutions and services. From proprietary camera systems to AI-derived insights and property analysis, our customers now have access to the highest quality imagery and the most advanced analytics available. We are empowering them to make informed decisions and create meaningful change in the world.
In this new era of growth and innovation for Nearmap, we will be insatiably curious. This means our customers and partners can count on us to be driven. Inquisitive. Inspiring. And most importantly, empowering.
You’ll see that in how we speak and communicate. We are confident, lively, and we will unabashedly communicate our passion, expertise, and enthusiasm. We continue to cut through jargon and corporate speak and engage with you in an impactful way that creates and deepens our relationship.
As part of this new era, we are also making you a promise – to provide unparalleled location intelligence: from imagery, to insights, to answers. This promise captures our unique ability to provide end-to-end location intelligence solutions that go beyond imagery and deliver actionable answers to our customers. Whether it is for insurance, commercial, or government markets, we have the solutions that can address any challenge and support any goal.
We are putting you front and centre, in line with our values. This is an exciting time for Nearmap, and I look forward to sharing more updates and stories with you as we continue to grow and innovate.