Revolutionising real estate intelligence with AI-powered property insights
Feb 2025
Transform real estate with AI-powered property insights. Discover aerial imagery, automated data, and smart tools to enhance decision-making across the Australian market.
Feb 2025
Whether you’re a real estate portal, insurance company, or financial institution, as the demand for real estate continues to surge, so does the need for accurate and up-to-date property data.
Aerial imagery: Presenting the full picture for real estate
Gone are the days when a few interior photos were enough to sway buyers. Today, understanding the broader context of a property is just as important as knowing its footprint. What’s around the property? Is it next to a park, a busy road, or an industrial site? These factors are crucial for potential buyers and investors.
Stephen Neale, Solution Engineer at Nearmap, explains, “Our imagery delivers not only a visual snapshot of the property but also a comprehensive view of its surroundings. We give people the context they need to make better decisions — whether they’re assessing a home’s proximity to a park or a commercial zone.”
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Smart property insights: Nearmap essential data, your platform
While imagery is a great starting point, Nearmap goes beyond the surface, offering deep insights into properties that can be delivered through APIs. This automation allows easy integration into real estate portals, insurance platforms, and other data systems. Some of the key attributes Nearmap provides include:
- Property size data: Understanding the size of the lot and the property itself is the foundation of most property assessments. Whether you’re a property portal or a bank, this information forms the anchor for other data, such as valuation and risk assessment.
- Solar panel detection: Solar panels are increasingly becoming a standard feature for energy-efficient homes. With Nearmap, companies can easily detect whether a property has solar panels, which may impact both property value and energy consumption considerations.
- Swimming pool analysis: A pool can significantly affect a property’s market value and energy use. Nearmap can pinpoint properties with pools, offering insights into energy needs and potential maintenance costs.
- Property risk factors: Unexpected data points, such as the presence of trampolines, can also be critical. Trampolines, for instance, may seem innocuous, but in high winds, they can become dangerous, causing damage to surrounding areas. Identifying these features allows insurers and risk assessors to make better evaluations.
Vegetation analysis: Green spaces are increasingly valued, not just for aesthetics but also for environmental reasons. Councils may want to know how leafy an area is, while potential buyers might factor in the risk of bushfires due to nearby vegetation. Nearmap data helps provide a full picture of a property’s surrounding environment.
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Roof condition and vegetation overhang
Roof condition can significantly impact a property’s valuation, especially for insurers or buyers concerned with maintenance costs. Nearmap AI can detect signs of roof degradation, such as rust or missing tiles. The proximity of vegetation to a building can also indicate fire risks or necessary upkeep. By analysing these factors, Nearmap helps build a comprehensive risk profile for any property.
“Traditionally, people would need to visit a site to collect this kind of information,” Neale adds. “With Nearmap, that entire process can be automated, reducing costs and time while still providing the level of detail businesses need.”
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Delivering data through APIs
The real value of Nearmap lies in how this data is made accessible. By offering property insights via APIs, businesses have the flexibility to automate processes and integrate the data directly into their platforms. This level of customisation allows real estate portals, insurers, and lenders to tailor solutions for their customers, improving efficiency and enhancing the decision-making process.
Unlock the future of real estate
As the property market continues to evolve, the need for precise and timely data becomes ever more critical. Whether you’re evaluating a single property or thousands, Nearmap’s AI-powered insights deliver the precision and flexibility required to make informed, data-driven decisions.
Contact us today to schedule a demo on how Nearmap can power your property insights.