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Ground Truth

A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
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A before-and-after view of Victorian fire impact

Nearmap post-catastrophe imagery captured the devastating extent of bushfire impact across regional Victoria in Australia — enabling insurance, government and emergency service agencies to triage their response more effectively, and help communities recover sooner.

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Revealing housing and construction trends with AI

See how Solutions Engineer Sam Mason used AI-derived location insights and frequently updated imagery to reveal housing and construction trends in Christchurch, Aotearoa New Zealand. .

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What Springfield Lakes revealed about disaster recovery

Analyzing the roofs that never truly recovered with AI data and location intelligence.

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A more connected underwriting experience

Announcing deeper Guidewire connectivity, expanded insights through Home Factors, and new intelligence for more precise portfolio management. 

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From maps to action: Celebrating GIS Day

GIS Day serves as a dynamic platform where professionals, educators, students, and businesses demonstrate real-world applications of geographic information systems.

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The difference between aerial and satellite imagery

Discover the difference between aerial and satellite imagery. Learn which is best for mapping, urban planning, construction, and government projects.

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The new standard in roof intelligence

The next generation of our patented imagery-only roof age solution, delivering the most accurate, transparent, and defensible roof installation dates available.

Discover more

Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution. 

Customer Stories

Go behind the scenes with GIS pioneers to see how they’re using Nearmap.

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Meet us in person and demo our products at one of the events we’ll be attending this year.

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Get the latest Nearmap scoop by reading what publications are saying about us.