Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
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Nearmap & Betterview: One year later
Over the past year since acquiring Betterview, Nearmap has worked to achieve milestones that wouldn’t have been possible alone. See a glimpse of where the business is headed.
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The 15 most viewed Australian locations of 2024
We're back with our annual list of the top 15 Australian locations our Nearmap MapBrowser users have viewed using our aerial maps and data.
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What is geospatial artificial intelligence (GeoAI)?
Take traditional GIS to the next level by layering machine learning over vast spatial data to uncover actionable insights from aerial imagery.
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The difference between aerial and satellite imagery
Understand the differences between aerial imagery and satellite imagery and which is best for use in everyday business decisions with geospatial imagery and data.
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What is solar shading analysis?
We answer your questions about solar shading analysis, including how it’s done and what tools you need to do it accurately.
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What is machine learning in GIS?
Explore what machine learning means for spatial analysis and examine how Nearmap is leveraging these technologies to drive innovation.
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Put your team on the same map with...
Easily share a project in MapBrowser for seamless teamwork by being on the same map together.
Discover more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our liveable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about our solution.