Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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What is location intelligence? Your handy guide
Get answers to common questions about geospatial and location intelligence, and how it helps businesses and governments solve problems.
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6 ways to improve results with location intelligence
Learn how Nearmap aerial imagery and geospatial content helps small businesses identify growth opportunities, tailor sales messages, and improve the bottom line.
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Application-ready insights: The fourth era of geospatial data
The latest aerial view data, location intelligence insights and mappings tools from Nearmap are ushering in the fourth era of geospatial data and analysis.
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How small businesses are smashing market challenges
Hear from business owners who are achieving results with Nearmap aerial imagery and geospatial content to gain market share and improve profitability.
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Spatial digital twins for smarter urban planning
We recap our Solution Engineer Sam Mason’s interview with Engineers Australia, in which he explained how spatial digital twins can transform urban planning.
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15 years of tech innovation and Nearmap milestones
To celebrate 15 years of innovation and technology leadership, we are looking back at some of the most defining moments in Nearmap history.
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Everything you need to know about GIS data
We break down the essential information about GIS data — what it is, where it comes from and how it’s used.
Discover more!
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimising their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
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Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
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Newsroom
Get the latest Nearmap scoop by reading what publications are saying about our solution.